We encourage employers to make their job ads clear and concise. You can easily organize your position’s responsibilities and requirements with bullet points, numbered lists, and other formatting tools we have available. It can be helpful to add benefits, salary range, and perks to make your job more appealing, but it is important to stay on message. Job descriptions that are too extensive and detailed can result in unqualified candidates because requirements can be easily overlooked. On the other hand, jobs that are too ambiguous and vague can discourage candidates from applying because there’s not enough information about the position.
The best title will be short, sweet, and to the point. A few, specific words relating to the position is all you need! Remember: Job seekers may be searching any/all keywords related to your position. You might even consider creating a few job ads with different titles to cover all search options. Also, add any/every keyword you think applies in the title and/or job description.
Be sure not to include extraneous symbols, your company name, or a web address in your title. These additions are often flagged by our job board partners.
It's always beneficial to place your job under the largest metropolis within roughly 25 miles from where the job is. This assists with search algorithms and gets you higher up on the search pages. You can always include: 'Actual Job Location: ____' in your job description if you're worried about misrepresenting your official office location.
Additionally, if you're posting the same job ad multiple times, be sure each location is unique and also at least 25 miles away from the other locations. (If you post the same ad in the same city more than once, this can be viewed as spam by our job board partners.) Another easy way to avoid this issue is to tweak the title on each duplicate job ad you post so it appears unique to our partners.
An example of a good format for your job description might be: 1) Brief overview of the position, 2) Overview of day-to-day responsibilities, 3) Requirements that must be met in order to apply. A few questions you might consider addressing in your job ad: is this position full time or part time? Is this position entry level or is experience required?
Also, A job seeker is more likely to apply if they can get an idea of pay structure and benefits. Specific numbers aren't necessary, but why not include whether this is a Salaried or Hourly position? Or if there are any health insurance benefits? Free coffee? Mileage stipend?
The length of your job ad will be a case by case decision but we normally recommend you keep your job around 2-3 paragraphs. A few sentences won't communicate the full spectrum of the job and several paragraphs can seem overwhelming or time consuming to job seekers. Think like a job seeker: Would you want to read a novel? Would you be comfortable applying to a job that is only a sentence or two long? What pertinent information are you looking for in the job ad and how much length is necessary to communicate it?